Barnes Sales Institute
Experts in the the principal issues that affect and enhance the success of Women in Sales.

About Barnes Sales Institute

Passion. Experience. Diligence.

The Story Behind Our Story

In 2016, Cynthia Barnes, a successful (but frustrated) woman in sales, began to wonder...

“In a world where traditional sales approaches were created by men, for men, at a time when men made up the majority of every sales force, what would happen if women sales professionals had access to sales training and development created by women, exclusively for women?”

“How much faster could women reach the top of the leaderboard if they had access to resources that addressed their unique challenges and amplified their innate strengths?”

“What would happen if organizations shifted from the token adding of women into their existing traditionally male cultures to actually creating cultures where Women in Sales felt a sense of inclusion and belonging?”

So she started traveling the country sharing her ideas and asking questions. Lots of questions.

“What I discovered is that not only were women craving an alternative to traditional sales approaches, companies around the globe were searching for the best ways to attract, hire, develop, and retain top female sales talent. I’ll admit, even I was surprised at the pent up demand on both sides for a better solution. What started out as a few reflective questions morphed into the #WomenInSales Movement,” Cynthia shares.

So after many presentations, training sessions, and meetings with thousands of women sales professionals, Cynthia came to the simple observation:

Women in Sales are tired of the status quo. They want the opportunity to compete on a level playing field and work with organizations that value them and their contributions.

It was time to address the unique challenges that women in sales face on a day-to-day basis. Time to amplify the strengths that are inherent in women. Time to create strategies that help women achieve their goals in a more personable, authentic way.

It’s Time to THRIVE™


Get in touch

We at Barnes Sales Institute know that finding the firm to help you achieve your Women in Sales goals is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

Book an appointment ▸


Our Team

FullSizeRender 9.jpg

Founder and CEO

Cynthia Barnes

Cynthia is passionate about increasing the opportunities for women in sales and helping them THRIVE™ in those roles. She loves assisting organizations in creating the right environments and training for women sales professionals. Whether she is helping DEI and sales leaders from Michelin, Autodesk (U.S. and Europe), Safeguard, and Outreach to create trailblazing strategies to achieve their women in sales initiatives, or designing women-centric sales training and professional development for the 13,750 members of the National Association of Women Sales Professionals, Cynthia has built a solid reputation as one of the nation's top Women in Sales Influencers.

 Cynthia’s insights and unique understanding of what it takes for women sales professionals to excel have made her a sought-after expert on women-centric sales training, culture and coaching. She has appeared in over 250 major media outlets around the nation – including the Wall Street Journal. She is a guest columnist for Sales Hacker and is recognized as one of the 35 Most Influential Women in Sales.




B.S., Business Administration

Key Strengths

  • Credible Women-in-Sales expert with 20+ years highly successful experience as a sales leader in male-dominated verticals, consistently reaching top 1%

  • Business-to-Business sales

  • Dynamic, motivational speaker and writer

  • Coaches women in sales to overcome barriers and reach their goals

  • Sales strategies and tactics that get results

  • Business savvy


Tracy Laveque.jpeg


Tracy Laveque

Tracy is passionate about people's potential—to create, connect, develop and thrive. By increasing our ability to bring all perspectives into view and explore new ways of thinking about our work, she believes organizations can transcend what “is” and realize their vision of what can be. She loves creating tangible and meaningful experiences in which people gain self-awareness and insight, realize their connections to the “big picture” and envision what’s possible. She also likes to see things through to fruition, helping teams to share ideas, make plans, develop skills, accept accountability, overcome obstacles and turn the possible into reality.

Tracy has worked for a variety of organizations including advertising, automotive, banking and insurance. She started as an HR generalist, achieving results in all areas including recruiting, compensation, benefits, HRIS, employee relations, performance management, onboarding and learning development. Her skills and interests led her to specialize in organizational development and training.



BSBA Human Resources

Graduate Studies in Counseling

Key Strengths

  • 30+ years HR/OD/L&D experience

  • Employee relations, including Sexual Harassment Awareness training and incident response

  • Facilitation skills and tools that enable innovation, performance improvement, team and organizational development, and strategic planning

  • Individual, organizational and team assessment/coaching

  • Instructional design and facilitation

  • Survey design, implementation and action planning

  • Change management